brand security

The TRACeR''s PDA user interface makes its operation fast and simple, providing additional tools such as voice recording and notepad. KeyMaster''s Authentication Technology combines multiple scientific disciplines to create an innovative process of tagging and detecting unique elemental codes. keymaster works with the product manufacturer to develop an appropriate elemental tagging system.Then, the TRACeR XRF Analyzer identifies the unique elemental properties of the taggant through KeyMaster''s patented spectral analysis. KTI''s authentication system provides a completely covert. method for material authentication and quality control. Break throughs at keymaster allow positive, defensible identification or rejection in seconds.No reverse engineering, Secure data collection and verification, Fully customized ID system, The TRACeR is capable of detecting all of the elements present, with atomic energies as low as Sulfur and as high as Plutonium, in the periodic table, in concentrations, ranging from 100% down to a few ppm. Here''s How it Works (Operating Principles): Uses X-ray Tube Rather than Radioactive Source to Excite Characteristic X-rays to Perform Simultaneous Analysis of Multiple Elements, including K and L-shells. Incredibly Adaptable... Here are Some of the Applications: Brand Protection - Easy authenticaion when combined with KTI''s patented tagging system.

Copy Detection enables brand inspectors to differentiate between counterfeit and original products and provides forensic evidence of counterfeiting that can be used in litigation. "Last year alone, $12.2 billion in packaged software and $6.7 billion in packaged entertainment were lost to counterfeiting, alteration and piracy. Other categories of branded goods face losses in the billions as well," said, vice president and general security manager of the Secure product group. "Copy Detection is a powerful new anti-counterfeiting system that gives authorized personnel access to quick inspections of suspect packaging and documents, helping to identify counterfeit products. Copy Detection is the first member of a family of complementary security products and services we are rolling out to help brand owners protect their revenues and safeguard product and document integrity." Copy Detection is available only to brand owners and their authorized personnel. It includes embedding services and an inspector extranet, coupled with security-class reader software and inspection devices. "Protecting intellectual property rights and trade is a growing business issue both in the U.S. and internationally, especially in many emerging markets around the world," said a trade analyst, a business consulting firm based in Washington, D.C. that provides innovative strategies to expand, increase, and protect the international business of corporations.

The International AntiCounterfeiting Coalition, a trade group focused on reducing counterfeiting, estimates that US business loses $200 billion annually due to counterfeit products. In addition to this large economic impact, counterfeiting also has significant safety implications in applications such as auto parts, aircraft parts, and military parts. Numerous fatal automobile and aircraft accidents have been attributed to counterfeit parts. Whether the application is brand protection, quality control or security; the economic value of Keymaster''s technology to customers is substantial. Today quality management is a systems approach involving people, processes, leadership and continous improvement principles; all driving toward providing customers products and services that meet their needs on time every time and at the right price.