brand monitoring



brand product management
brand protection
brand recognition
brand security

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The first Metals Analysis Probe (MAP) portable XRF instrument was used at the Church Rock mine in New Mexico and in a U.S. patent was brand issued for the instrument. Now, keymaster, Inc. (KTI) has world-leading patent-pending technology in the areas of X-ray Fluorescence (XRF) and elemental taggant technology. The company is pioneering the application of these technologies in the fields of brand protection/authentication, anti-counterfeiting, security, loss prevention and quality control. The world leader in digital watermarking solutions, today introduced Copy Detection, a covert security feature that can be applied to packaging, labels, tags and other printed documents, and tools to facilitate field inspection of suspected counterfeit goods. Through patented techniques in digital watermarking.

First, it is straight forward to tag low Z compounds including -- plastics, organic chemicals and fiber materials so that they can be monitoring tracked in a process. Second, these products can readily identify the ratio of the mixture in a quick and non-destructive manner and thus be used in demanding manufacturing processes. Third, this can all be achieved without affecting the desired performance of the materials. And, as an added bonus, the final material also has an elemental tag detectable by these analyses, which one can use to identify the product as that of a particular manufacturer. The taggants are developed specifically with your company''s unique signature for totally covert product protection and authentication.

Further, all of these techniques can be defeated in some way because all are image processing systems. In this digital age, images can be easily copied or created. For example, field studies have shown that finger recognition can have a failure rate as high as 50%. Facial recognition, on uncooperative individuals, has a failure rate of 100%. Covert elemental XRF tagging is a patent pending technology that does not suffer from the common weaknesses associated with most biometric methods. brand Using elemental tagging and XRF detection it is possible and inexpensive to implement ultra secure, easily validated personnel access and identity documents. This technology provides an additional level of security through covert tagging and can be effectively used in conjunction with typical finger scan or hand geometry biometric techniques.
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